On July 10^th and 11^th 2024, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised an online training on “SEO, Content Creation and Content Marketing through AI tools”, in collaboration with Philippe Schifflers, Digital Marketing Consultant and Online Instructor.

The training, designed for profiles looking to level up their content marketing knowledge, regardless of the industry or company size, explored with the participants what content marketing is, shared best practices with them and helped them discover how to create attractive content for our target audience. The course also explored how to craft optimized content for search engine optimization, evaluated the most widely used formats and channels, provided valuable tips on how to use AI tools to maximize the effectiveness of messages and to measure results.

Content Marketing and Content Creation are strategic initiatives used by many companies, who dedicate resources to the creation and sharing of valuable content designed to attract, retain and delight their target audience. If we gain their trust and build a relationship, it is much easier for our followers to become clients, and eventually ambassadors of our brand.