On 23rd and 24th September 2026, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised an online training on “Communication for European projects”, in collaboration with its member company Vision Communication Consultancy.

This webinar, hosted by the trainer Ramón Vila, Director of Vision Communication, focused on providing branding, public affairs, marketing, communication or community engagement professionals with the keys to execute and evaluate a comprehensive and effective communication campaign for their agencies, organisations, programmes and European projects.

During the first session, EU communication was presented along with an explanation of the different EU projects currently in existence. The reality of consortia in European projects and the need to adapt the project communication and dissemination strategy to different contexts were explored.

The second session focused on project communication, exploring the management of social networks, the different communication products, and the need for proper event management.

Throughout both sessions, participants had the opportunity to learn about examples of good and bad practices of communication in different European projects and how to effectively design and manage a communication strategy in projects granted by the EU.

One of the key messages of the training was that the European Union requires a communication work package in all its projects but leaves complete freedom as to how to communicate, which opens the door to creative approaches such as those shown through real campaigns from the Eurocities network.

You can check the full programme of the course here.