On the 16th and 17th of February, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised an online training on “The playbook on innovative campaigning in Brussels“, given by the EmprendeBelux Chamber member Sebastián Rodríguez Pérez, Campaign Consultant and founder of the European Campaign Playbook.  

In this training, professionals tasked with branding, public affairs, marketing communications, or community engagement had the opportunity to learn how to identify the core messages for their organizations, craft convincing stories and launch integrated campaigns to achieve their goals. 

It was a hands-on workshop in which participants will collaborate and work towards creating a “Communication Plan” for their respective organisations by the end of the training.