Tailored events
The Chamber of Commerce offers its members the opportunity to sponsor and co-organize events.
The goal is to provide member companies with the opportunity to use the Chamber—an independent platform—to promote their business, develop new clients, and increase their visibility.
What does the Chamber do?
Opportunity to share the event’s branding with the Chamber.
Inclusion of the sponsor’s logo on all event marketing materials distributed to attendees.
How to create your event?
Send an email to info@e-camara.com
Virtual round table on “The tourism sector in post-Covid-19 Europe: Challenges and opportunities”
On Wednesday, June 17th, from 11:00 to 12:30, the Embassy of Spain in the Kingdom of Belgium and the Spanish Tourist Office in Belgium, in collaboration with the Official Spanish Chamber of Commerce in Belgium and Luxembourg, organized a virtual round table on “The tourism sector in post-Covid-19 Europe: Challenges and opportunities”, a special edition that is part of the Mediodías de la Embajada events.
The debate was chaired by Rafael Chamorro, Director of Spanish Tourism Office in Belgium, and featured H. E. Ms. Beatriz Larrotcha Palma, Ambassador of Spain to the Kingdom of Belgium. For the roundtable the speakers were Eduardo Santander, CEO & Executive Director of European Travel Commission, Thomas Reynaert, Managing Director of Airlines for Europe, Sara Pastor, Managing Director, Destinations EMEA of Adara and Cristina Nuñez, Managing Director of Network of European Regions for a Sustainable and Competitive Tourism – NECSTouR.
The welcome words were given by H. E. Ms. Beatriz Larrotcha Palma, Ambassador of Spain to the Kingdom of Belgium, stating the importance of tourism for Spain and Europe and the great effort put in place by Spanish authorities to restore trust in Spain as a safe destination. The Ambassador also thanked all the organizers for the webinar as well as to all the attendants for their interest.
Following the welcome words, Rafael Chamorro, Director of Spanish Tourism Office in Belgium, Presented all the speakers and opened the roundtable by giving some key numbers about the critical importance of tourism sector not only for Spain but also for Europe as around 10% of EU’s GDP depends directly from this sector. Despite some disparities between EU countries, the economic importance of tourism in terms of employment and growth make compulsory for Europeans to be able to travel again with open borders.
Thomas Reynaert, Managing Director of Airlines for Europe, gave his impressions on how severely this crisis has affected the airlines and how they are taking measures to recover from it. Airlines will also be key for the development of the green deal strategy in the near future in addition to some harmonization policies needed in the sector at the EU level. The speaker also highlighted the importance of individual responsibility in flights as long as the health crisis lasts even if the safety is completely ensured thanks to air technologies on planes.
Sara Pastor, Managing Director, Destinations EMEA of Adara, shared with the audience a general picture on how the crisis has been faced by the sector and how the data shows we are starting to rise the curve of reservations as Europeans have not lost their will to travel. This current scenario means that the right strategy to attract the tourists can make the difference for all actors in the sector (regions, hotels, airlines, etc.). A common strategy Europe-wide is needed to prevent comparative advantages (and disadvantages).
Cristina Nuñez, Managing Director of Network of European Regions for a Sustainable and Competitive Tourism – NECSTouR, highlighted the importance of regions in this sector recovery as it is crucial for them to keep attracting public attention by focusing on their strong points. She also agreed that this crisis can be a huge boost for rural areas or regions that traditionally were not among top destinations, therefore it is important to generate trust in the tourist that are looking for this non-massified destinations.
During the Q&A session, participants were able to raise questions of their interest. Some topics covered during this session were the need to restore trust in tourism or the opportunities given to rural areas.
Webinar on “The appropriate word as a strategic instrument for international growth”
On June 4th, the Official Spanish Chamber of Commerce in Belgium and Luxembourg hosted a webinar on “The appropriate word as a strategic instrument for international growth”, in collaboration with its member company Lextrad.
The aim of this webinar was to discover the keystones for productive communication with our international clients, guaranteeing quality multilingual content, adapted to the cultural-specific needs of the target country, generating interest and attracting potential customers.
Marina Lanckmans, CEO & Founder of Lextrad Group started by highlighting the multilingual need that can be generated in companies to achieve their objectives due to the great cultural and language diversity that exists seeing that 74.6% of internet users prefer to do their searches in their own language and not in English.
Next, the speaker informed about what are the great advantages of following a multilingual strategy since choosing the right language to enter in a specific market can increase our sales.
Finally, Lanckmans reported on the importance of the localization in the translation process, since its main objective is to adapt the website to the market and convince the users that the content is directed to them. Marina explained this phase with some examples, emphasizing the SEO positioning and keyword lists when following this strategy.
At the end, a Q&A round was held in which the participants were able to raise their doubts about the information presented.
From the Chamber we want to thank Marina Lanckmans and Lextrad Group for their presentation and dedication, as well as all participants for their presence.
In collaboration with:
Webinar LaLiga on “With the development of society through football”
On May 13th, the Official Spanish Chamber of Commerce in Belgium and Luxembourg hosted a webinar on “With the development of society through football”, in collaboration with its member company LaLiga.
The aim of this webinar was to present and explain the different social, educational and sportive projects of LaLiga, as well as the new initiatives they have been organizing during the COVID-19 crisis to support society and get closer to their fans all over the world. The webinar, which was taught in English, aimed to explain how through these projects the values of football are the vehicle to build a better world.
Andrea Oriol, LaLiga’s delegate in Benelux, started by informing about the important place these projects have in the company’s activity and explained that it is more than just about football and competition. “Giving back to society what society has given us” is the guiding theme of all these projects.
During the conference it was explained how due to the pandemic LaLiga has organized various activities under the subject of #LaLigaSeJuegaEnCasa. Among other examples, the association has organized its own initiatives such as “LaLiga Santander Festival” in which they managed to raise more than 1M € in donations from all over the world. At the same time, they have also participated in other initiatives run by other organisations such as the Red Cross in which they worked with their partner companies in China to donate medical supplies to Spain.
In addition, she reported the digital transformation of all LaLiga Foundation’s sports programs due to the pandemic but stressed the importance, more than ever, of keeping these programs active. Social and sports projects around the world have been maintained thanks to the social work of LaLiga. These projects are spread all over the globe, for example in India to promote gender equality, or in Brazil to promote youth telent’s visibility. They also have social projects developed through programs as well known as LaLiga Genuine Santander, Social Fair Play or LaLiga Valores y Oportunidad.
To conclude, the speaker presented the objectives achieved so far in figures as a general balance and highlighted the three future objectives in this social work: giving continuity and monitoring all its projects, continue to generate opportunities and empowerment among its participants and continue to expand horizons to new projects and countries.
At the end, a Q&A round was held in which the participants were able to raise their doubts about the information presented.
From the Chamber we want to thank Andrea Oriol and LaLiga for their presentation and dedication, as well as all participants for their presence.