On Wednesday, 10 June, from 9:00 to 10:30, the Official Spanish Chamber of Commerce in Belgium and Luxembourg is organising, in collaboration with its member company Harmon, the onsite conference in Brussels “The Truth in Beauty: Data-driven policy making, powered by Misura Economics”. The event will take place at the Chamber’s offices (Avenue des Arts 1-2, Brussels).

This conference will offer a practical overview of the most advanced econometric methodologies in Europe for conducting impact studies and measuring the social value of intangibles, with particular focus on their application in engagement with public administrations and regulators.

European governments are increasingly drawing on these metrics to underpin their public policy decisions. Selecting the right methodology requires a thorough understanding of influence strategy, applicable regulatory frameworks, and the nature of the intangible to be quantified — factors of growing relevance as companies and institutions seek to demonstrate their social value to governments and regulators.

During this conference, Daniel Fujiwara, an economist specialising in social value measurement, will present the main measurement methodologies available, examine real-world cases in sectors such as utilities, telecommunications and infrastructure, and offer practical guidance on how to integrate these measurements into public affairs strategies.

Registration will open at 8:30, with a networking breakfast featuring churros with chocolate.

The session will be held in English. Places are limited.

You may register at the following link.