Webinar on “Social Media Management for Businesses”

On March 11th and 12th, the Official Spanish Chamber of Commerce of in Belgium and Luxembourg organised a webinar on “Social Media Management for Businesses”, in collaboration with Philippe Schifflers, digital marketing consultant and online trainer. The webinar featured more than 20 participants from different business and organisations.

Social media has become a critical part of any business or organisation activity and therefore it is now more important than ever a correct and smart management of this channels to maximise opportunities and prevent crisis, regardless of the industry or company size. The webinar was designed for profiles looking to level up their corporate Social Media skills.


The webinar started by highlighting the needed and important role of the Social Media Manager as well as the relevance of Social Media Audit, the elements behind a Social Media Strategy and Social Media Calendar. The elements on marketing and best practices in Twitter and Facebook were also seen in this session. The participants had the chance to get to know real cases of good practices by companies and get insights and tips on how to manage this different aspects.

On the last session, the extreme relevance of events, stakeholders, influencers and reputation management on the different channels was also explained as a way to boost the impact and visibility of any organisation or business. Crisis management on social media and the importance of GDPR and privacy compliance was also covered. Good practices, examples and tips on LinkedIn, Youtube and Instagram was also presented with an special emphasis on the different target audiences and profile of each social network. And last, but not least, the speaker presented a wide set of online tools useful for social media management.

During the workshop, the participants were able to raise their doubts about the exposed information.

From the Official Spanish Chamber of Commerce of in Belgium and Luxembourg we want to thank Philippe Schifflers for their presentation and dedication, as well as the participants for their presence.