DS Brussels Fashion Days – Spanish Edition

On the 20th, 21st and 22nd October 2017, a new edition of the Brussels Fashion Days took place in Brussels. This is the most important event in the fashion sector held every year in Belgium. This Fashion Days gathered a wide audience in the Belgian capital, offering them a complete program of activities which aimed to promote fashion in Belgium between the sector’s professionals and the end consumers.

In this event’s sixth edition, Spain has been the guest country for the first time. Fashion Shows with renowned designers, emerging designers and fashion schools, pop-up stores, workshops and exhibitions are some of the activities that have taken place during the Fashion days in the most emblematic venues of the capital.

The Official Spanish Chamber of Commerce in Belgium and Luxembourg will be the entitled institution to manage Spanish participation at the Fashion Days. It also counts with the collaboration of the Spanish Embassy in Belgium and Marca España.


On Thursday 19th October, the Spanish Ambassador in Belgium, HE Mrs. Cecilia Yuste Rojas, organized a welcome reception for the Spanish delegation participating in the DS Brussels Fashion Days – Spanish Edition. In this way, the Spanish Embassy thanked the designers and Spanish fashion professionals their collaboration in the promotion of Marca España abroad in such an important sector for the Spanish economy.


On Friday the 20th October at 15.00h, the Town Hall of Brussels organized the opening reception for the DS Brussels Fashion Days – Spanish Edition. During this welcome event, a press conference took place with María Catalán, Secretary General of the Official Spanish Chamber of Commerce in Belgium and Luxembourg, the Spanish designer Agatha Ruiz de la Prada, the president of ACME, Modesto Lomba, the Spanish designers Miguel Marinero and Ion Fiz, Calahorra’s mayor Luis Martínez-Portillo and Rafael Díaz, Director General at ESNE.

At the same time, Agatha Ruiz de la Prada was told that she had been awarded the National Fashion Design Award 2017 granted each year by the Ministry of Education, Culture and Sport.

Later, at 18.00h the official inauguration of the DS Brussels Fashion Days – Spanish Edition took place at Galerie Horta, where the pop- up space was located with the representation of 5 Spanish fashion brands. Socku with their fun and colorful socks, Alfredo Arranz and his handmade decorated silk shawls, Osö Design’s made in Spain clothes, Cache.Toi and their fur capuches and the sustainable fashion from The IOU Project. In addition, in the same space we could also find the exhibition “Fashionable vegetables. Designs of the Catwalk Ciudad de Calahorra (La Rioja)”. This was an exhibition where we can find the most representative dresses from designers such as Alexander McQueen, Balenciaga, Chanel or Elie Saab, but made with vegetables from the vegetable garden from La Rioja. Finally, in Galerie Horta D’icanno and ESNE exhibited a sample of their designs. The inauguration counted on the presence of Agatha Ruiz de la Prada, Miguel Marinero and Modesto Lomba. The mentioned space stayed open during the whole weekend.

During the night, at 21.30h the Opening Fashion Show took place in Galerie Ravenstein with the participation of Spanish and Belgian fashion designers. From the Spanish side, the designs with pure lines created by Eder Aurre shined in a catwalk full of color and finesse. Victor Nouman brought men’s fashion to the catwalk with designs that combine art, architecture and fashion. Adriana Cagigas, alumni at the fashion design school ESNE, presented the collection Timeless from the brand she created herself: Threeones. Débora Velasquez showed her long dresses and D’icanno, her most responsible and solidary designs. All of them maintained high standards during the first Fashion Show in the DS Brussels Fashion Days – Spanish Edition.









During the second day of the DS Brussels Fashion Days – Spanish Edition, several events took place. At 19.00h, the Spanish Chamber organized at the Hotel NH Collection Brussels Grand Sablon, in collaboration with Hispania Brussels, a Fashion Dinner as a tribute to Spanish fashion. The dinner was elaborated by the chef Marcos Morán, owner of a Michelin Star and three Soles Repsol. In addition, the attendees could enjoy Spanish wine offered by Bodegas Yuntero, and they toasted with cava Freixenet.

There were several speeches along the Fashion Dinner. First, Juan Rodríguez Villa, President of the Official Spanish Chamber of Commerce delivered welcome remarks and thanked the presence of all the attendees, specially all the designers and fashion entrepreneurs that had traveled to the Belgian capital to celebrate the internationalization of Spanish Fashion. Then, Modesto Lomba, President of ACME (Asociación de Creadores de Moda de España) – association to which belong all designers from the upcoming Fashion Show – took the floor. He thanked the effort from all those professionals that fight day to day for the expansion of Spanish Fashion and help to make our fashion more important and acknowledged abroad.









After that, the president of the Spanish Chamber awarded Agatha Ruiz de la Prada with a distinction for her amazing work in the internationalization of Spanish Fashion. He also congratulated her for receiving the National Award of Fashion Design in Spain. Afterwards, Agatha took the stand and showed her enthusiasm about the awards and showed her happiness because Spanish fashion is more and more well-known in an international level. Finally, Jérémy De Lemos, Director General at the Hotel NH Collection Grand Sablon, said a closing word and showed his happiness because NH was taking part of such an important moment for the Spanish Fashion.

After the Fashion Dinner, the attendees headed to the Great Fashion Show that took place in Galerie Ravenstein. Agatha Ruiz de la Prada was in charge of opening the Fashion Show, filling it with energy and color. Afterwards, Leyre Valiente, presented her collection Chaos, her third collection inspired in the French illustrator Jean Giraud Moebius’ work, with a flawless dress collection. On his side, Ion Fiz added some ethnical touch to the catwalk, and Miguel Marinero was in charge of closing the Spanish participation with artisan prêt-à-porter designs, where leather, fur and paillettes were the main protagonists.


During the last day of the DS Brussels Fashion Days – Spanish Edition, Agatha Ruiz de la Prada, together with Jean Paul Lespagnard took part in a Fashion Talk at Galerie Horta, where both designers shared their perspectives about the fashion universe and the creativity in a comfortable and relaxed environment.

To close this big fashion event, on the afternoon Fashion Show, ESNE participated as the only Spanish fashion design school together with other Belgian fashion schools. Several students and alumni from ESNE showed their designs in the long catwalk at Galerie Ravenstein. The collections belonged to Toni Enríquez, Keka Fidalgo, Delfina Reca, Alejandra Cabrales, Paloma Suarez and Furs Lab ESNE. Victor Gimeno also presented his bags’ collection.


The DS Brussels Fashion Days have come to an end as a big success for the Spanish participants, with a large influx of attendees during all the event and with a very positive evaluation by the audience. The Spanish Chamber thanks all the Spanish participants for their time, dedication and contribution to the event’s success. The Chamber also wants to thank the sponsors ACME, ESNE and NH Collection, as well as the collaborators’ Marca España, AirEuropa, Hispania, Freixenet, UPS and Bodegas Yuntero (and their distributor Vin Munnen) for making possible the Spanish participation on the DS Brussels Fashion Days.

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The new fashion website Spanish Fashion BeLux is already available

In the last years, Spanish fashion is experiencing a progressive internationalization process. It is known in the whole world through its designers and its prestigious brands. The Official Spanish Chamber of Commerce in Belgium and Luxembourg would like to help Spanish fashion companies to establish their own brand in BeLux and that is why we have created the website Spanish Fashion BeLux, where you can find information of interest, events related to the fashion industry as well as relevant information for companies which want to stablish en BeLux.

Besides news related to the area, the website will also contain interviews with representatives of Spanish brands already stablished in BeLux and information about upcoming events, fairs or showrooms related to fashion. In the section training“, we will publish the most interesting offers due to increase your knowledge in the fashion field around Belgium and Luxembourg.

Do not hesitate to visit us on Spanish Fashion BeLux and follow us on Instagram. If you are thinking about stablishing your firm in BeLux, do not doubt it and contact us any time.

Do not forget to participate in our contest and win tickets for concerts!

Why and how to open a pop-up store in Brussels

The Official Spanish Chamber of Commerce in Belgium and Luxembourg took part last 28th of October in the conference organised by Atrium.Brussels (agency of the Brussels-Capital Region that promotes commercial development) about how and why to open a pop-up store in the city.

Due to the growing trend of this ephemeral commerce, Atrium developed a study to analyze the keys for success with a pop-up store. In particular, the project L’Auberge Espagnole, released in Etterbeek in May 2016, allowed it to corroborate the results of its study and communicate them to the attendees.

During the first part of the conference, Arnaud Tixer, Atrium.Brussels’ CEO, explained the reasons for this new business model growth. On the one hand, the change in customer’s behavior: that one has become much more demanding, looking for the unusual and unique at all times. On the other hand, the idea of a pop-up store is also useful for the traders, who can test their business idea reducing risks.

The second part of this workshop continued with some testimonies of the owners of pop-up stores in Brussels, who explained their experience and advised the future entrepreneurs. They all insisted on the need of previous preparation in order to open a pop-up store.

The CRO of Atrium.Brussels, Julien Bacq, highlighted the need to identify themselves with the neighborhood spirit and to maintain strong links with it when we open the pop-up store. These stores, in his opinion, modernize the neighborhood while they keep its essence.

Flore Frédéric, Project Manager of Atrium.Brussels, was the next one to speak. The rapporteur presented the study of Atrium and commented the most important factors to take into account to open a pop-up store. Among them, defining the business model and determining the duration and the purpose of the pop-up store. Besides, Frédéric focused on three key lines to get success: determining the flow and frequency of people, the needs of the target neighborhood and the rent to pay. Finally, she emphasized the importance of the promotion and the communication of the pop-up store, and the required administrative procedure.

The event finished with a round of questions in which the attendees could raise theirs questions. The speaker answered in detail and highlighted the creation of the Google + community to put the potential traders and owners in contact. Furthermore, she stressed the role of Atrium as a local adviser authority in the whole process of the establishment of a pop-up store in Brussels.

Check the study developed by Atrium.