On March 25^th and 26^th 2025, from 9:00 to 11:00, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organise an online training on “SEO, Content Creation and Content Marketing”, in collaboration with Philippe Schifflers, Digital Marketing Consultant and Online Instructor.

This training is designed for professionals who want to strengthen their content marketing skills, regardless of industry or company size. During the sessions, participants will gain a clear understanding of what content marketing is, discover proven best practices, and learn how to create compelling content that attracts and engages their target audience. The course will also explore how to develop search-optimized content, review the most effective formats and distribution channels, and introduce practical ways to use Gen-AI tools to accelerate content ideation, creation, and optimization. Participants will also learn how to build a consistent content pipeline while measuring the performance of their efforts. Practical exercises are included to help participants apply what they learn.

Content marketing and content creation have become essential strategies for companies that want to grow their visibility and build lasting relationships with their audience. By creating and sharing valuable, relevant content, brands can attract attention, nurture trust, and strengthen engagement. When trust is established, it becomes significantly easier for followers to turn into customers and, ultimately, advocates for the brand.

The training will be delivered over two days, with sessions of two hours each, and will take place in English.

To view the full program, please click the following link.

To register in this online training, click in the registration button below: