Temu is a global online marketplace that connects consumers with sellers worldwide. By reducing the number of intermediary steps between producer and consumer, the platform lowers costs for both sides — shoppers pay less, and businesses of all sizes get a low-cost channel to reach a global audience.

Temu is still a young company, but European consumers have responded well. A recent independent IPSOS survey found that 77 percent of Spanish Temu users would recommend the platform to friends and family.

The growth comes down to cost structure. By streamlining supply chains and cutting intermediary costs, both sides benefit: businesses gain from high-volume direct sales and real-time consumer feedback, while shoppers get lower prices on the same products.

Logistics is a big part of how that works in practice. Rather than building proprietary infrastructure, Temu integrates with Europe’s existing network of third-party logistics providers — over 150 across the EU, along with strategic partnerships with 10 national postal service operators such as DHL, Bpost and La Poste. We expect to contribute billions of euros to these partnerships this year. That approach drives volume to local providers, supports jobs in regional economies, and gives sellers the flexibility to maintain control over their own fulfillment.

We are building for the long term. That means investing in local logistics partnerships, localizing business operations and working with policymakers and industry groups to ensure the platform contributes to the regional economy and local communities. A particular focus is helping European SMEs sell beyond their home markets. Today, thousands of SMEs sell on Temu throughout the EU single market, and we have begun supporting their sales to the UK, Switzerland and Iceland. For many of these businesses, Temu is their first online retail channel — they were previously doing offline wholesale only. As the program matures, we want to open up wider global market access for them.

We are devoting significant resources into building our local seller program. We currently support thousands of European SMEs on the platform, with streamlined onboarding, low operational barriers and built-in tools. Our consumer recognition means many new sellers achieve their first sale quickly, and a dedicated team assists with onboarding and market expansion. Many traditional businesses that previously struggled with online sales are now selling direct to consumers in other countries.

The results are tangible and encouraging. Spanish producers are selling extra virgin olive oil and Iberian ham. Italian rural farms have found new audiences for Pecorino cheese. A German textile producer is expanding its sale of table linens to more countries through Temu. Many sellers have reported enough demand growth that they have had to hire additional staff.

On the logistics side, our partnerships with 150-plus EU delivery providers and 10 national postal services lower the cost and complexity of cross-border shipping, which has historically been a big barrier for small businesses trying to sell internationally.

Temu has recently joined the Spanish Chamber of Commerce in Belgium and Luxembourg as a Benefactor Member. What motivated this decision?

The membership gives us a direct channel to engage with the business community across Spain, Belgium, Luxembourg and the broader European market. We hope that through the membership, we will be able to stay close to discussions on e-commerce, consumer protection and industry development, so that we can play an active and constructive role in contributing to the market.