Webinar on “Writing for the web”

On May 8th, the Official Chamber of Commerce of Spain in Belgium and Luxembourg organized a webinar on “Writing for the web”, in collaboration with Manuel Pueyo of the company Bigkids, member of the EmprendeBelux program. The webinar had more than 40 participants.

Nowadays, the web pages offer the opportunity to reach out to more people. The objective of this webinar was to present and explain to the participants the different tools necessary to adapt their messages and content to the reading habits of network users. This requires becoming a content designer.

The training was aimed at a huge variety of organizations such as law firms, NGOs or professional services that decide to invest in digital content as a way to promote and improve their messages to all potential stakeholders. Also for web publishers who want to update their strategy or for anyone who writes on a website and seeks to improve their productivity, creativity and efficiency.

This training was given in English.

Manuel Pueyo, content strategy consultant, started with an introduction to digital content in which he showed the different tools to digitize work and to reach out his clients through different adapted methodologies. The different techniques used in the writing of web pages were also exposed through a practical case. In addition, concepts such as “inbound marketing” or “outbound marketing” were seen, as well as content marketing being a good opportunity to prioritize users.

Finally, the different methods for writing in the context of the web, which are based on the planning of texts and some principles of web writing, were also detailed.

During the conference, the participants were able to raise their doubts about the exposed information.

From the Official Chamber of Commerce of Spain in Belgium and Luxembourg we want to thank Manuel Pueyo and Bigkids for their presentation and dedication, as well as the participants for their presence.