Online training on “AI for advocacy: The Playbook” held


On 20-21 September 2023, the Official Spanish Chamber of Commerce in Belgium and Luxembourg offered an online training on the use of artificial intelligence for advocacy, in collaboration with Sebastián Rodríguez Pérez, campaign consultant and founder of European Campaign Playbook.

This course, aimed at communication professionals working in small advocacy teams in the EU who have limited resources to generate high impact, covered from the basics of tools such as chatGPT to advanced techniques for crafting persuasive messages and delivering them to the right audience.

The training was interactive and allowed participants to make use of the tools necessary to master the power of AI and use it on a daily basis for advocacy.

The course was delivered in English, online.