On September 27th and 28th 2023 the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised an online training on “SEO, Content Creation and Content Marketing”, in collaboration with Philippe Schifflers, Digital Marketing Consultant and Online Instructor.
The training, designed for profiles looking to level up their content marketing knowledge, regardless of the industry or company size, explored with the participants what content marketing is, shared best practices with them and discovered them how to create attractive content for our target audience. The course also explored how to craft optimized content for search engine optimization, evaluate the most widely used formats and channels and learn what they need to boost a content pipeline and how to measure results. Practical sessions were also included.
Content Marketing and the Content Creation are strategic initiatives used by many companies, who dedicate resources to the creation and sharing of valuable content designed to attract, retain and delight their target audience. Once we gain their trust and build a relationship, it is much easier for our followers to become clients, and eventually ambassadors of our brand.
This training was divided in two days, with a duration of 2 hours each, and it took place in English.