On January 21st-22nd from 09:00 am to 11:00 am, the Official Spanish Chamber of Commerce of in Belgium and Luxembourg will organize a webinar on “Content Marketing”, in collaboration with Philippe Schifflers, digital marketing consultant and online trainer.
The workshop on Content Marketing is designed for profiles looking to level up their content marketing knowledge, regardless of the industry or company size.
Content Marketing is a strategic initiative used by many companies, who dedicate resources to the creation and sharing of valuable content designed to attract, retain and delight their target audience. Once we gain their trust and build a relationship, it is much easier for our followers to become clients, and eventually ambassadors of our brand
During the Content Marketing Workshop, we will explore what Content Marketing is, share best practices, discover how to create attractive content for our target audience, explore how to craft optimized content for Search Engine Optimization, evaluate the most widely used formats and channels, what you need to boost a content pipeline, and how to measure results. Practical sessions are also included.
The event will be held in English.
You can check the full program of the course here.
You can sign up for this workshop through this reply form