On September 24^th and 25^th 2024, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised an online training on “Social Media Management for Businesses”, in collaboration with Philippe Schifflers, Digital Marketing Consultant and Online Instructor.

This training was designed for profiles looking to level up their social media, regardless of the industry or company size. To ensure the viability and lifespan of Social Media projects, it is vital to understand the importance behind a social media audit, the elements behind a social media strategy, how to engage with customers, understand GDPR, collaborate with stakeholders & influencers, effectively manage events & online reputation, as well as learning how to work with a social media calendar and how to navigate through a social media crisis.