On the 17^th and 18^th of September, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised an online training on “The playbook on innovative campaigning in Brussels“, given by our EmprendeBelux member Sebastián Rodríguez Pérez, Campaign Consultant and author of the European Campaign Playbook.

In this training, professionals tasked with branding, public affairs, marketing communications, or community engagement learned to identify the core messages for their organizations, craft convincing stories and launch integrated campaigns to achieve their goals.

This is a hands-on workshop in which participants collaborated and worked towards creating a “Communications Plan” for their respective organisations by the end of the training.

You can check the full programme of the course here.