On the 2^nd and 3^rd of July, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised an online training on “The first 100 days: kickstarting your advocacy campaign in Brussels”, given by our EmprendeBelux member Sebastián Rodríguez Pérez, Campaign Consultant and author of the European Campaign Playbook.

The course was split into two sessions, designed to help participants get their messages across in the EU taking the opportunity to launch a campaign during the first months of the new European Parliament’s mandate after the June elections.

In the first session, the course got into storytelling. Participants had the opportunity to talk about finding the right mix of feelings and facts to make stories hit home. Plus, they practiced writing their stories together.

The second session was be focused on putting their plan into action. Participants explored different ways to run campaigns, from old-school methods to the latest in tech and AI.