Last 18 June, the Official Spanish Chamber of Commerce in Belgium and Luxembourg, in collaboration with Senda Consulting, organized the workshop “Digitalize your Business”. The purpose of the workshop was to provide an insight into the functioning and the utility of the digitalization for SMEs. The course, given by the entrepreneur of the Chamber, David Sánchez from Senda Consulting, was of great interest to the attendees, who were able to deepen their knowledge in the area. Sánchez began with an introduction to the term digitalization, its meaning and the reasons why it is presented as a point of interest for every business.
During the workshop, the necessary concepts to guarantee the security of the servers as well as the different online programs and platforms available for the management were tackled. The basic structure of the digital communication was also exposed and the mode of use and the characteristics of MailChimp, Google Analytics or Yoast, among others, were mentioned. To finish, Sánchez explained the benefits of digitalization for any business and resolved the doubts of the attendees.