On the 22^th and 23^th of March 2023, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised a webinar on “Social Media Management for Businesses“, in collaboration with Philippe Schifflers, Digital Marketing Consultant and Online Instructor. The webinar was attended by more than 15 participants from different companies and organisations.

Social media has established itself as a fundamental tool for any business or organisation and therefore, it is now more important than ever to manage these channels correctly and intelligently in order to maximise opportunities and prevent crises, regardless of the size of the industry or company. The course was designed for profiles looking to improve their corporate social media skills.

The course started by highlighting the important and essential role of the Social Media Manager, as well as the relevance of social media auditing, the elements behind a communication strategy or a social media calendar. This session covered elements of marketing and best practices on Twitter and Facebook. Participants had the opportunity to learn about real cases of best practices from companies and get insights and tips on how to manage these different aspects.

The last session also explained the huge relevance of events, stakeholders, influencers and reputation management on different channels as a way to enhance the impact and visibility of any organisation or business. Crisis management in social media and the importance of GDPR and privacy compliance were also covered.  Best practices, examples and tips on Linkedin, Youtube and Instagram were also presented with special emphasis on the different target audiences and profile of each social network. And finally, the speaker presented a wide range of useful online tools for social media management.

During the training, participants were able to ask questions and see some examples of practical European projects.

From the Official Spanish Chamber of Commerce in Belgium and Luxembourg we would like to thank Philippe Schifflers for his presentation and dedication, as well as the participants for their attendance.