On September 22th and 23th 2022, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised a webinar on “SEO, Content Creation and Content Marketing”, designed for profiles looking to level up their content marketing knowledge, regardless of the industry or company size.
Content Marketing and the Content Creation are strategic initiatives used by many companies, who dedicate resources to the creation and sharing of valuable content designed to attract, retain and delight their target audience. Once we gain their trust and build a relationship, it is much easier for our followers to become clients, and eventually ambassadors of our brand
During this workshop, we explored what content marketing is, shared best practices, discovered how to create attractive content for our target audience, explored how to craft optimized content for search engine optimization, evaluated the most widely used formats and channels and learnt what they needed to boost a content pipeline and how to measure results. Practical sessions were also included.
This was the full programme of the course.