The 14th and 15th of March, the Official Spanish Chamber of Commerce in Belgium and Luxembourg held the tenth edition of the “Workshop on social media management for business and European projects”, a workshop that aims to increase the knowledge of the participants about the planning, management and analysis of social networks in the field of European projects. The course, given by the community manager and coach Philippe Schiffler, filled all places, as in previous occasions.
During the first day of the training, the attendees could improve their knowledge about social networks and learn to take advantage of them. Also, they discovered new tools that a community managers can use to improve their performance, among which are Canva, Feedly or RSS Feedly. Schiffler also demonstrated to those present how to act on social networks in a crisis situation and the steps that must be taken to face it.
On the second day, the importance of the GDPR, as well as the different functions of the well-known social networks such as Facebook, Pinterest or Instagram was discussed. As in the previous day, Schiffler talked about other applications such as Adobe Spark, Buffer or Hootsuite.
During these two days, all attendees had the opportunity to learn about different tools, which will help companies to have greater visibility on social networks. At the end of the course, Schiffler answered questions and clarified the doubts of the participants. The workshop was developed in a participative and dynamic environment in which attendees could discover the basis for good management of social networks.