On October 19th, the Official Spanish Chamber of Commerce in Belgium and Luxembourg, in collaboration with the Spanish Office of Tourism, organized the Day of Spain in Luxembourg at the Place d’Armes. This event counted with the collaboration of the Spanish Embassy in Luxembourg.
Through this unprecedented day in Luxembourg, Spain was presented as a tourist destination, along with the gastronomic, cultural and business offer that surrounds it. More than 8,000 attendees enjoyed the Journée de l’Espagne. The Ambassador of Spain in Luxembourg, Bernardo de Sicart Escoda, and the Prime Minister of Luxembourg, Xavier Bettel, among other public figures, visited the Place d’Armes to take part in the event.
In the stand of LuxairTours, attendees were able to get information about the travel offers of the company in Spain and its flight connections from Luxembourg. Moreover, they organized several activities, such as face painting for kids or a golf-corner to test the attendees’ swing abilities. Luxi, their mascot, also attended the event. The Luxembourgish tour operator was the main sponsor of the Journée de l’Espagne.
Multiple Autonomous Communities were present at the Place d’Armes with the objective of showing the diverse tourist offer of Spain. Representatives from Gran Canaria, Fuerteventura, Tenerife, La Rioja, Galicia, Ibiza, Extremadura and Andalucía showed the Luxembourgish audience their cultural and tourist offer, by providing detailed information of their different travel options. PortAventura, the Spanish leisure complex located in the province of Tarragona and the most visited in Spain, was also represented at the event.
On the one side, LaLiga gave the opportunity to the attendees to take pictures next to the cup and the players of their favorite football team through their photosharing. On the other side, the Davis Cup also took to Luxembourg the cup of the tournament so that the participants of the Journée de l’Espagne would be able to take pictures with it. Baqueira Beret, provided information about the ski resort of the Arán Valley.
The Spanish gastronomy was the great protagonist of the Journée de l’Espagne. The attendees were able to enjoy a day in which the Spanish culinary richness that the participating companies took to Luxembourg was felt, tasted and explored through several traditional dishes, for instance, patatas bravas, churros with hot chocolate, Iberian ham, sangría, Spanish omelette, Padrón peppers… Churros Valyser, Bodega Salferso, The Cortador Academy and Bistro Podenco were the suppliers for the exquisite food and drinks of the day.
STUDYING IN SPAIN
There was also a corner for those interested in studying and learning Spanish in Spain. EF and Fundación de la Lengua Española informed attendees about the possibilities to travel to Spain to learn Spanish, one of the most spoken languages in the world. Moreover, IE University showed the wide range of degrees and masters that they have available in Spain.
Zapinvest and Second Residence, in the real estate corner, presented their offer of apartments for sale in the main Spanish coasts, such as Costa Blanca, Costa del Sol, Costa Cálida, Mallorca or Tenerife.
The day was completed with an ongoing cultural schedule.
The artist Carolina Tafalla made reflect on the perception of friendship through the situational happening “Amigo”. Along with several volunteers, she went across the city center of Luxembourg to establish a friendship with pedestrians.
At the same time, the reknowed urban artist Miguel Ángel Belinchón, Belin, hypnotized with his postneocubist live painting that he finished at the end of the day. This time, he painted the Spanish actress Inma Cuesta.
The six-times Flat BMX world champion, brand ambassador and influencer Viki Gómez carried out two exhibitions and a BMX workshop for kids.
During the day, several shows and concerts took place at the Place d’Armes. Vicky Villalba and her flamenco team started the day off with a sevillanas exhibition. Next, La Negra Albina impressed the audience with their Cumbia Psychotropic-Funk style. In the afternoon, Baïkonour, pleased spectators with their trip-hop, rock and electro concert.
The day ended with the shows of the DJs Alex Torres and James Go. Both created a more relaxed environment and cheered up the audience at the illuminated Place d’Armes.
WORKSHOP AND NETWORKING DINNER
On Friday 18th, within the Journée de l’Espagne framework, the Tourist Office of Spain in Belgium and Luxembourg organized a workshop at the Meliá Hotel in Luxembourg in which the participating Autonomous Communities and companies of the tourist sector met with Luxembourgish tour operators with the objective of presenting the Spanish tourist offer. Afterwards, the Chamber organized a networking dinner.
The Chamber and the Spanish Tourist Office thank the Embassy of Spain in Luxembourg, the Ville de Luxembourg and all the participating companies their collaboration for the great end result of this event.