On 25 and 26 November, the Official Spanish Chamber of Commerce in Belgium and Luxembourg, in collaboration with its member company Vision Communication Consultancy, organised an online training on “Communication for European projects“.
This webinar allowed branding, public affairs, marketing communication or community engagement professionals to learn the keys to execute and evaluate a comprehensive and effective communication campaign for their agencies, organisations, programmes and European projects.
During the first session, a presentation of EU communication was given with an explanation of the different EU projects currently in existence. The reality of consortia in European projects and the need to adapt the communication strategy according to the type of project and the context were explored.
In the second session, the communication of projects was explored in depth, exploring the management of social networks, the different communication products and the management of events, as well as the need to create powerful messages adapted to the Covid 19 situation.
Throughout both days, participants had the opportunity to learn about examples of good and bad practices of communication in various European projects and how to effectively design and manage a communication strategy in projects granted by the EU.