On April 15th and 16th, the Official Spanish Chamber of Commerce of Belgium and Luxembourg organised a webinar on “Content Marketing”, in collaboration with Philippe Schifflers, digital marketing consultant and online trainer.
Content marketing is a strategic initiative used by many companies that dedicate resources to creating and sharing valuable content aimed at attracting, retaining and pleasing their target audience. Once the company earns the trust and a relationship is built, it is much easier for their followers to become customers, and ultimately ambassadors for their brand.
During the first session, the trainer gave a brief introduction about content marketing and the advantages of its use. Additionally, he explained how to optimize blogs and their content for SEO. He also shared with the participants some tips on how to measure the effectiveness of the strategy. Attendees had the opportunity to learn about real cases of good practice by companies and get advice on how to manage the different aspects of content marketing.
In the second session, Schifflers explained in more detail how to create content for social networks, and the different tools available to create and optimize newsletters and landing pages and recommended participants to create quality and timeless content.
From the Official Spanish Chamber of Commerce in Belgium and Luxembourg, we want to thank Philippe Schifflers for their presentation and dedication, as well as the participants for their presence.