10th Edition Workshop on Social Media Management for Business and European Projects

The 14th and 15th of March, the Official Spanish Chamber of Commerce in Belgium and Luxembourg held the tenth edition of the “Workshop on social media management for business and European projects”, a workshop that aims to increase the knowledge of the participants about the planning, management and analysis of social networks in the field of European projects. The course, given by the community manager and coach Philippe Schiffler, filled all places, as in previous occasions.

During the first day of the training, the attendees could improve their knowledge about social networks and learn to take advantage of them. Also, they discovered new tools that a community managers can use to improve their performance, among which are Canva, Feedly or RSS Feedly. Schiffler also demonstrated to those present how to act on social networks in a crisis situation and the steps that must be taken to face it.

On the second day,  the importance of the GDPR, as well as the different functions of the well-known social networks such as Facebook, Pinterest or Instagram was discussed. As in the previous day, Schiffler talked about other applications such as Adobe Spark, Buffer or Hootsuite.

During these two days, all attendees had the opportunity to learn about different tools, which will help companies to have greater visibility on social networks. At the end of the course, Schiffler answered questions and clarified the doubts of the participants. The workshop was developed in a participative and dynamic environment in which attendees could discover the basis for good management of social networks.

First Edition of “Workshop on Visual Thinking for everyone”

The past 13 and 14 February, the Official Spanish Chamber of Commerce in Belgium and Luxembourg, organized the first edition of the “Workshop on Visual Thinking for everyone”. The course was given by the visual facilitator Alejandro Gil (Ale Listens and Draws), member of the EmprendeBeLux program. The objective of the workshop was to make the bases of visual language known and to learn how to prepare better presentations.

During the first day, Gil explained how to improve basic elements of visual language such as shapes, objects and colors. Everything was developed through a “learn by doing” methodology, which consists of putting the content shown during the session into practice. At the end of the first day, every attendee had the opportunity to draw a presentation and share it with the rest of the participants.

On the second day, he provided more information about the different elements necessary to prepare an exposition. In addition, the participants learned how to develop a personal template related to the presentation´s objectives, all through practical exercises that enlivened the morning.

The workshop, which was a complete success, took place in a relaxed atmosphere, and all the attendees had a really participative attitude.

 

 

Third edition of the “Workshop on EU projects”

On December 12 and 13, the Official Spanish Chamber of Commerce in Belgium and Luxembourg hosted the third edition of the “Workshop on EU projects”. The course was held once again in collaboration with our member Swan Consulting.

For two days, attendees were able to learn about European funding opportunities for SMEs, as well as the procedure for participation and preparation of proposals. In addition to presenting how to identify calls and carry out the management of approved projects; the consultant in European affairs, Jorge Cisneros, encouraged the interaction between the participants who presented their doubts, opinions and experiences in European projects.

Once again the capacity of the workshop was completed, and was attended by numerous stakeholders from very diverse sectors such as cultural industries, fair trade or the sports sector.

Success of the ninth edition of the “Workshop on social media management for business and european projects”

The past 25 and 26 October, the Official Chamber of Commerce of Spain in Belgium and Luxembourg, organized the ninth edition of the “Workshop on social media management for business and European projects”. The course given by the community manager and coach Philippe Schiffler aims to increase the presence of companies in social networks.

During the first day, Schiffler explained the role played by the community manager in the company and the importance it has acquired in recent years. After that, he explained some very useful strategies to get more benefit of different social networks such as Twitter, Linkedin or Pinterest, among many others.

During the second day, he presented some digital tools that currently help companies to have greater visibility and followers in the network, many of which were unknown to attendees. Evenbrite, Pushbullet or Fiverr were some of the exposed.

He also explained different utilities of social networks and well-known websites such as Facebook, YouTube or Google+. Webs that are known by the majority, but that hide some characteristics unknown by most of us.

Schiffler also wanted to highlight the importance that has been acquired in recent months by the General Data Protection Regulation (GDPR), created last May by the European Parliament and that gives greater transparency to companies on security issues. He also mentioned the fines that may be paid by companies if they do not comply with the regulation, which ranges about 20 million euros.

As in the previous editions, there were many attendees. During these two days all of them had the opportunity to learn about different tools, such as the ones mentioned above, which will undoubtedly help companies to have a better image on the net.

Schiffler was receptive when responding to the questions of the attendees, many of whom carry the social networks of European companies. Some of them even encouraged to express their doubts. In this way, the attendees received advice on how to improve and increase the participation of the public in the social networks of their companies.

 

Success in the eighth edition of the Workshop on Social Media Management for Business and European Projects

The past 25th and 26th April, the eighth edition of the Workshop on Social Media Management for Business and European Projects took place in the Official Spanish Chamber of Commerce in Belgium and Luxembourg to promote the image of the company within the European market.

The course was taught by the Community Manager and Professional Coach, Philippe Schifflers (@Philschifflers).

The first day, the teacher started with a brief introduction to the course, followed by the presentation of each one of the attendees and an explanation of their expectation about the course. Schifflers later explained the role of a Community Manager, its qualities, aptitudes and characteristics, highlighting the way of working with social networks with which the new generations are more used to. In addition, Philippe spoke about data protection and the General Data Protection Regulation (GDPR), a project approved by the European Parliament and which will be launched next month to make more transparent the personal data that companies and organizations have.

He also described some of the fundamental tools that any specialist in social media management should know. Later, he showed how to develop a digital marketing strategy and how to visualize the results through metrics, which are tools that show the data and results of the content published on the networks. Finally, he focused on the use of social networks Facebook and YouTube, explaining first some useful information about social networks, followed by explaining how to shape their use for companies. Finally, he mentionned some companies that use the social networks successfully.

During the second day, Schifflers focused on the different social networks, Twitter, Google +, LinkedIn and Instagram. He also explained the different functionalities offered by each of these networks and the way companies can use them to create engagement and to position their brand. Finally, he described how to use Hootsuite, a platform that is used to manage the different social network accounts of a company and to plan their content. Hootsuite is a very useful tool, which can greatly facilitate the work of the Community Manager.

During these two days, the teacher was answering questions and clarifying doubts as he went through the different explanations. The workshop was developed in a participatory and dynamic environment during which the attendees could learn the basis for a good management of social networks in their respective positions in institutions, organizations and companies.

Success on the second edition of the workshop “EU Funding – Project Management”

Last 15th and 16th of November, the Official Spanish Chamber of Commerce in Belgium and Luxembourg, in collaboration with Swan Consulting, organized the second edition of the workshop “Development and Management of EU projects”, run by Jorge Cisneros, consultant on EU affairs.

The course during this second edition, reached full capacity, as in the first one. During both days the attendees learned about the opportunities of the European financing through the EU programs, as the participation and management process. Furthermore, the speaker explained how to identify calls, elaborate proposals, and carry out the management of the approved projects.

Cisneros encouraged the interaction among the participants, who expressed their doubts, opinions and experiences with the European projects. This led to networking as well as some potential collaborations.

Success of the 7th Workshop on Social Media Management for Business and European Projects

Last 26th and 27th of October, the Chamber held the 7th edition of the Workshop on Social Media Management and European projects, in order to promote the image of business in the European market.

During the first day, after everyone’s presentations, the teacher Philippe Schifflers (@Philschifflers) started by explaining the role of a Community Manager, as well as their main characteristics and attributes. He also showed some of the most relevant tools that any social media manager should know. On the other hand, he explained how to elaborate a social media strategy and how to measure the ROI of our strategy. Finally, he focused on the social networks Facebook and Google +, explaining on the first place some useful data about each one of them, how to correctly use them in a company and, lastly, some success cases and best practices.

During the second day, Schifflers explained several social media networks: Twitter, Youtube, LinkedIn, Instagram and Pinterest. At the same time, he described the different functions that each one of those networks can offer and how companies can use them in order to create engagement and position their brands. Lastly, he focused on how to use Hootsuite, a Social Media Platform Management which is very useful in order to manage different accounts at the same time as well as plan the content to be distributed in each one of them. Hootsuite is a very helpful tool that may make Community Manager’s work much easier.

The workshop took place in a very participative and dynamic atmosphere, in which the participants had the opportunity to know the basis of a good social media management in their particular positions at institutions, organizations and companies.

 

The Chamber signs an agreement with Instituto Cervantes to promote the use of Spanish for business in BeLux

The President of the Chamber, Juan Rodríguez-Villa, and the director of the Instituto Cervantes, Felipe Santos, have signed a collaboration agreement between both institutions in order to promote the use of Spanish for business in Belgium and Luxembourg.

As a result of this agreement, the Chamber, in collaboration with the Instituto Cervantes, official organism for the teaching of Spanish language, offers different Spanish and Spanish for businesscourses on each particular sector of activity:

  • Commercial Relations
  • Financial products and markets
  • Human Resources
  • Banking and Finance services
  • Insurances

The courses will be specifically designed according to your or your business’ needs. There will be different modalities: presence-based, semi-presential or online, either in groups or individually, in the company’s headquarters or in the Instituto Cervantes in Brussels.

Members of the Chamber will get a special discount, a discount on the official certification of Spanish language exam (DELE) as well as free access to the Instituto’s library and the different cultural activities organized by the Instituto Cervantes.

Success of the 6th edition of the workshop on social media management for business and European projects

Last June 8th and 9th, the Official Spanish Chamber of Commerce in Belgium and Luxembourg hosted the 6th edition of the workshop on social media management for business and European projects, in order to promote the image of the companies in the European market.

During the first day, after all the participants presentations, the teacher Philippe Schifflers started by explaining the role of a community manager, his/hers skills and things to take into account in this position. Afterwards, he explained the main highlights of different social networks such as Facebook, Slideshare, Google+ or Youtube, as well as many tools for the creation of visual content, design and even measuring you impact, all of them very easy to use.

During the second day, Schifflers focused in two of the most powerful networks: Linkedin and Twitter, and the different ways to use them for creating engagement and positioning our brand.

Every edition there are new sections in the program. This time there was a new section on event communication, in which participants could learn the process of communication and coverage in different types of institutional and corporate events through social media.

The workshop took place in a very participative and dynamic atmosphere, in which the participants had the opportunity to know the basis of a good social media management in their particular positions at institutions, organizations and companies.

Success of the 5th Workshop on Social Media Management for Business and European Projects

Last 21st and 22nd of March, the Chamber held the 5th edition of the workshop on social media management and European projects, in order to promote the image of business in the European market.

During the first day, after everyone’s presentations, the professor Philippe Schifflers started by explaining the role of a community manager, as well as the main characteristics and attributes to take into account in this field. Furthermore, he focused on the usage of different social networks such as Facebook, Slideshare, Google+ o Youtube, as well as many tools which, besides being very easy to use, they turn out very helpful for visual content creation, design or even the metrics.

During the second dat, Schifflers focused on two of the main networks: Linkedin and Twitter, and the different functions they offer in order to create engagement and optimize our brand. Finally, he conducted a practical case in which one of the participants showed everyone her activity online to promote her own business. The teacher and the other participants made a brainstorming proposing her different recommendations to improve her strategy.

The workshop took place in a very participative and dynamic atmosphere, in which the participants had the opportunity to know the basis of a good social media management in their particular positions at institutions, organizations and companies.