Online training on “SEO, Content Creation and Content Marketing”

On September 22th and 23th 2022, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised a webinar on “SEO, Content Creation and Content Marketing”, designed for profiles looking to level up their content marketing knowledge, regardless of the industry or company size.

Content Marketing and the Content Creation are strategic initiatives used by many companies, who dedicate resources to the creation and sharing of valuable content designed to attract, retain and delight their target audience. Once we gain their trust and build a relationship, it is much easier for our followers to become clients, and eventually ambassadors of our brand

During this workshop, we explored what content marketing is, shared best practices, discovered how to create attractive content for our target audience, explored how to craft optimized content for search engine optimization, evaluated the most widely used formats and channels and learnt what they needed to boost a content pipeline and how to measure results. Practical sessions were also included.

This was the full programme of the course.

SFF Learning Solutions: New financial training courses for young people in Luxembourg

Within the framework of the Spanish Financial Forum working group, the Official Spanish Chamber of Commerce in Belgium and Luxembourg is launching a new training offer. These are the SFF Learning Solutions training focused on the Luxembourg financial market and will run from October 2022 to March 2023. These three modules, divided into four individual sessions, will take place in a hybrid format and are mainly aimed at young Spaniards who have recently arrived in Luxembourg and are interested in improving their employability by increasing their knowledge of the Luxembourg financial sector.

The topics covered in each training will be the following:

  • Private equity fundamentals (20 October 2022 – Duration: 3 hours)

This module will provide participants with an introductory overview of private equity, an explanation of its fundamental concepts and a basic understanding of this alternative asset class.

  • Compliance requirements in Luxembourg (24 November 2022 – Duration: 2 hours; and 26 January 2023 – Duration: 2 hours)

This module will address the fight against money laundering and terrorist financing, understanding the risks, assessing the threats, cybercrime, fraud prevention and its detection and sanctioning systems. It will also explain tax transparency and information exchange, detail the latest European and non-European developments in this area and analyse the latest initiatives in Luxembourg to improve tax transparency.

Corporate & Governance in Luxembourg (16 March 2023 – Duration: 2 hours)

This module will be an overview of the Luxembourg legal and tax considerations for the Corporate & Governance of a Luxembourg commercial company, with a special focus on governance, corporate bodies, main applicable laws and regulations, reporting obligations or available legal structures.

These pieces of training will be given by renowned professionals from multinationals and specialized consulting firms in Luxembourg and will include case studies.

Hybrid trainings

The SFF Learning Solutions will be conducted in English in online and face-to-face format (Chambre des Métiers, 2 Circuit de la Foire Internationale, 1347 Luxembourg).

The registration fees for each training course are as follows:

First Module – Member price: 195€ + VAT / Non-member price: 225€ + VAT.
Second Module – Member price: 260€ + VAT / Non-member price: 300€ + VAT
Third Module – Member Price: €130 + VAT / Non-member Price: €150 + VAT

You can consult the full programme here. After each session, a networking cocktail will be offered to the attendees.

Participants who register for two modules will receive a 5% discount on the second module and a 10% discount on the third module for those who register for all modules.

Registration is now open via this link. Places are limited and reserved on a first-come, first-served basis.

Each student will receive a certificate of attendance at the end of each course, stating the programme attended and the number of hours taught.

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Online Training “European Tenders and Opportunities as an Expert”

On 5, 6 and 7 July, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised the online training “European tenders and opportunities: do it like an expert”.

During the three days, Karine Brück, founding partner of Karine Brück International (Ecosolve SL), a partner company of the Chamber, shared with the participants her experience in European tenders.

On the first day, Karine Brück explained the difference between a European call for projects and a call for tenders, as well as the new financial framework 2021-2027. She also shared some tips on how to identify opportunities at European level.

On the second and third day, participants discovered the complete process of preparing a tender, from the creation of international consortia to the search for experts, through both theoretical knowledge and case studies.

On the last day, participants had the opportunity to present their questions and receive advice from an expert consultant.

From the Official Spanish Chamber of Commerce in Belgium and Luxembourg, we would like to thank Karine Brück for her collaboration and dedication and the participants for their presence.

Online Training on “EU Funding for non-profit organizations- Project Management”

On June 15th, 16th and 17th the Official Spanish Chamber of Commerce in Belgium and Luxembourg organized the training on “European Funding for Non-Profit Organizations – Project Management” in collaboration with FondosEuropeos.eu and LocalEurope.

During these three days of virtual sessions, the best tools, and competences to access and manage European funds in the multiannual financial framework 2021-2027 were presented to the participants.

In addition, during these three sessions, different topics were discussed, among which it is worth highlighting the European funding, the search for partners and projects, as well as the administrative, financial, and communicative Management necessary for a successful operation.

From the Official Spanish Chamber of Commerce in Belgium and Luxembourg we would like to thank FondosEuropeos.eu and LocalEurope for their collaboration and dedication and the participants for their presence.

 

Training on “Social Media Management for Businesses”

On the 24th and 25th of March, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised a training on “Social Media Management for Businesses“, in collaboration with Philippe Schifflers, digital marketing consultant and online trainer. The webinar was attended by more than 15 participants from different companies and organisations. 

Social media has established itself as a fundamental tool for any business or organisation and therefore, it is now more important than ever to manage these channels correctly and intelligently in order to maximise opportunities and prevent crises, regardless of the size of the industry or company. The course was designed for profiles looking to improve their corporate social media skills. 

The course started by highlighting the important and essential role of the Social Media Manager, as well as the relevance of social media auditing, the elements behind a communication strategy or a social media calendar. This session covered elements of marketing and best practices on Twitter and Facebook. Participants had the opportunity to learn about real cases of best practices from companies and get insights and tips on how to manage these different aspects.

Visibility

The last session also explained the huge relevance of events, stakeholders, influencers and reputation management on different channels as a way to enhance the impact and visibility of any organisation or business. Crisis management in social media and the importance of GDPR and privacy compliance were also covered.  Best practices, examples and tips on Linkedin, Youtube and Instagram were also presented with special emphasis on the different target audiences and profile of each social network. And finally, the speaker presented a wide range of useful online tools for social media management. 

During the training, participants were able to ask questions and see some examples of practical European projects. 

From the Official Spanish Chamber of Commerce in Belgium and Luxembourg we would like to thank Philippe Schifflers for his presentation and dedication, as well as the participants for their attendance. 

Second professional ham cutting workshop

On the 31st of January, the Official Spanish Chamber of Commerce in Belgium and Luxembourg, in collaboration with The Cortador Academy – the first school in Benelux to learn how to cut ham professionally – organised the Second professional ham cutter workshop. The course was conducted by the Master Ham Cutter José Cristóbal Álvarez García, who obtained his renowned diploma at the Spanish school “Escuela Internacional de Cortadores de Jamón”.

The workshop was aimed at professionals from the Horeca sector and ham enthusiasts who wished to deepen their interest in the art of slicing and plating this product.

During the day, in the second professional ham cutting workshop, attendees were able to study, theoretically, the different types of ham, their characteristics, knives and the regulations that apply to the sector. They also learned, in a practical way, the main techniques for professional slicing from the meat to the bone and how to plate it on both square and round trays.

Learning to cut Iberian ham, an “art” that is gaining ground in Belgium – Agencia EFE | Access the full video here

Second professional ham cutting workshop

In collaboration with:

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02/02-03/02 Online training on “How Erasmus+ Cooperation Partnerships can fund your project”

On February 2nd and 3rd, from 9:00 to 12:00, the Official Spanish Chamber of Commerce in Belgium and Luxembourg will organise an online training on “How Erasmus+ Cooperation Partnerships can fund your project”, held by the business developer at CWC Consulting and EU project writer Paloma Cantero, member of the EmprendeBeLux programme.

The training will enable professionals to better comprehend the Erasmus+ programme and its funding opportunities. Specially, the training will focus on its KA2 “Cooperation Partnership” projects, and on a review, from a practical perspective, of the whole project application cycle: from getting an IOD number till all tips, tricks and best practices to successfully draft and submit a project proposal.

After finishing the first day, participants will be able to think individually on their projects and send the questions to the speaker. During the second day of training, Paloma Cantero will analyse these real cases and will provide them with personalize answers and advices that will be useful for all participants.

You can check the full programme of the training here.

To register for this online training, please fill in the following reply form.

03/24 – 03/25 Online training on “Social Media Management for Businesses”

On March 24th and 25th 2022, from 9:00 to 11:30, the Official Spanish Chamber of Commerce in Belgium and Luxembourg will organise a webinar on “Social Media Management for Businesses”, designed for profiles looking to level up their social media, regardless of the industry or company size.

To ensure the viability and lifespan of your social media project, it is vital to understand the importance behind a social media audit, the elements behind a social media strategy, how to engage with customers, understand GDPR, collaborate with stakeholders & influencers, effectively manage events & online reputation, learn how to work with a social media calendar and navigate through a social media crisis.

We will cover these and other hot topics, and provide you with different tools to help you level up your social media presence in this 5-hour webinar.

This workshop will be divided in two days, with a duration of 2 and a half hours each.

You can check the full programme of the training here.

To register in this workshop, please fill in the following reply form.

Training on “Communication for European projects”

On 25 and 26 November, the Official Spanish Chamber of Commerce in Belgium and Luxembourg, in collaboration with its member company Vision Communication Consultancy, organised an online training on “Communication for European projects“.

This webinar allowed branding, public affairs, marketing communication or community engagement professionals to learn the keys to execute and evaluate a comprehensive and effective communication campaign for their agencies, organisations, programmes and European projects.

During the first session, a presentation of EU communication was given with an explanation of the different EU projects currently in existence. The reality of consortia in European projects and the need to adapt the communication strategy according to the type of project and the context were explored.

In the second session, the communication of projects was explored in depth, exploring the management of social networks, the different communication products and the management of events, as well as the need to create powerful messages adapted to the Covid 19 situation.

Throughout both days, participants had the opportunity to learn about examples of good and bad practices of communication in various European projects and how to effectively design and manage a communication strategy in projects granted by the EU.

Online training on “Public advice strategies and dialogue with European institutions”

From Monday 15th to Friday 19th November, the Official Spanish Chamber of Commerce in Belgium and Luxembourg organised the third eblankdition of the training “Public advice strategies and dialogue with European institutions“, mainly addressed to Spanish companies and associations.

Around twenty representatives of Spanish companies and sectoral associations took part in the training, interested in learning first-hand about the tools that allow them to establish an effective dialogue with the different institutions of the European Union, anticipate regulatory risks and opportunities, and effectively influence the different stages of the legislative process.

The training was given by renowned professionals from multinationals, business organisations, leading Spanish bodies, as well as members of the different European institutions. The first day of the course began with an introduction by Pablo López Álvarez, President of the Chamber and Senior Managing Director of FTI Consulting, who presented the programme and did a follow-up of the current European Action.

Afterwards, the European Affairsblank consultant and former MEP, Ignasi Guardans, spoke about the institutional structure of the EU and its adjacent ecosystem. This was followed by the head of European affairs and permanent delegate at the CEOE Delegation in Brussels, Patricia Cirez, who shared her knowledge on the basic tools for monitoring and, in her case, contributing to the European legislative process.

 

blankThe second day of training began with the intervention of Carlos Rodríguez Cocina, European Affairs Director at Telefónica and head of the Brussels office, who highlighted the importance of being present in the European capital and the participatory democracy that exists by contributing to the debate and nurturing the decision-making process with the institutions. This was followed by Diego Canga, Senior Advisor to the European Commission, who shared with the audience his recommendations on how and when it is most effective to interact with the institutions, from the perspective of the European Commission.

blankDuring the third day, Montserrat Barriga, Director General of the European Regions Airlines Association, started the trainning commenting on the role of sectoral associations and employers’ associations and their function in the European legislative process.

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She was followed by Elena Ortíz, Head of EU Affairs at Vinces Consulting, María Rosa Rotondo, President of PACE and APRI, and Juan Alfonso Herrero, Director of European Affairs at Mercadona, who spoke jointly about the EU Transparency Register and the regulation and professionalisation of the public affairs sector.

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Subsequently, Sonia Vila, former member of President Von der Leyen’s cabinet and head of the Management and Resources unit of the I.D.E.A. presidential service, spoke about the exclusive competences of the European Institutions and those shared with the Member States, as well as about the future of the EU, the priorities and the main challenges.

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The day ended with Irene Martínez, Executive Coordinator and Luis Simón, Director, both from the Elcano Royal Institute in Brussels, and Ángel Rebollo, founder of ARPA Consulting and Senior Partner at Must & Partners, who explained the role of Think Tanks, NGOs and consumer associations at the European level and discussed why it is necessary to integrate Spanish MEPs in Brussels policy.

 

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The fourth day of training focused on the role of the Council and the Permanent Representation of Spain to the EU, thanks to Raúl Fuentes, Deputy Ambassador of Spain. Fuentes gave recommendations to the attendees on how to find out who are the people responsible for each regulation.

 

 

The second presentation was given by Ruth Estrada, partner at Schuman Associates, and Susana blankGarayoa, Senior Consultant at Zabala Innovation Consulting, who shared information on recovery funds and other EU funding opportunities available to companies.

The day ended with a talk by Susana Solís Pérez, MEP in the European Parliament, in which she explained what the Parliament is like from the inside, which the institution’s current priorities are and how citizens are currently approaching Europe and the European Parliament.

The fifth and final day of thblanke training began with the intervention of Bert Dehandschutter, lawyer at Racine Advocaten, who showed the participants the process of opening a representative office in Brussels. Afterwards, Xavier Quer Pietx, Manager in International Organisations, NTT Data shared keys for accessing European public contracts.

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Finally, it was the turn of Manuel Mostaza, director of Atrevia Brussels, and Carolina Serrano, consultant at the same company, who spoke about the organisation of events, the most popular media in the European Union ecosystem and how to develop a European communication and public affairs campaign.

The training was closed by Marta González Benguria, Secretary General of the Chamber, who thanked all the speakers and attendees for their participation in this third edition of the course and highlighted the role played by the Official Spanish Chamber of Commerce in Belgium and Luxembourg, as a support entity for Spanish companies interested in defending their interests in Europe.